South Korean industrialist Chung Ju-Yung founded Hyundai Motor Company in 1967 as part of his Hyundai Group—a major engineering, construction, and shipbuilding enterprise. The company grew to become South Korea's major car manufacturer. Hyundai exported cars to Asia, Europe, and the Middle East in the 1970s and 1980s, and entered the U.S. market in 1986 with the subcompact Excel. Hyundai soon established its reputation as a maker of affordable cars, starting with subcompact models for entry-level buyers. It then added both sportier and more luxurious models to its lineup, such as the Tuscani sport coupe (the Tiburon in the U.S. market). In 2008, Hyundai was ranked fifth among the world's largest car makers based on vehicle sales. In 2009, Hyundai added the Genesis coupe and sedan to its lineup. Both cars have been designed and built to compete with offerings from big names like Ford and BMW.

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