In 1911, William Durant enlisted Swiss-born racing star Louis Chevrolet to design a car, and in 1912 the new Chevrolet Motor Car Company introduced its first sedan with a long list of standard features. In 1915, Chevrolet introduced the 490 (priced at $490) to compete directly with the best-selling Ford Model T, and it was an instant success. By 1927, Chevrolet was the most popular American car. When WWII started, the division was building over 1.5 million vehicles per year. After the war, Chevrolet reclaimed its place as the best-selling brand. In 1953 Chevrolet launched what would become America's most successful sports car, the Corvette, and when Chevrolet introduced its legendary small-block V8 two years later, it quickly found its way into the Corvette. The 1963 Sting Ray, with its fully independent suspension, added to the Corvette's popularity and competitiveness. In 2009, the company released the Corvette ZR1, which boasts a supercharged 638 horsepower 6.2-liter LS9 V8. The compact, sporty Camaro debuted in 1967, and became another instant bestseller. In 2008, Chevrolet announced the return of the iconic car with the introduction of the 2010 Camaro SS—and logged over ten thousand pre-orders in less than three months. Today, Chevrolet continues to offer a car for nearly every market niche, and the company's nickname, 'Chevy,' shows the popular impact of this brand.

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